Managed the extensive retail design redevelopment in Century City - Los Angeles, CA. Project completed for URW where our Design Principal was Director of Design.

Key to creating a cohesive, modern shopping environment was ensuring the design language was consistent and complimentary throughout the extensive project. Over the years many master planning schemes were developed and studied as the center continued to innovate in the shopping and retail world. The first renovation introduced the concept of ‘Dining Terrace’ to the US market. Local residents and tourists alike enjoyed this new style of hybrid dining replacing the aging food court concept.

The final phase of renovation required strong design strategy development relying heavily upon the innovative design criteria that guided the numerous architects and design teams into speaking with one cohesive voice. This ensured that while the common area itself achieved the modern hospitality feel, the stores and restaurants did as well. Food retail became a strong component of the project including a second refresh of the Dining Terrace as well as the addition of many restaurants and fast casual options all designed in close partnerships with the owners themselves.

Westfield Century City continues to win many design and development awards, both locally and internationally.